That’s quite distinct from many traditional OSS products, Amdocs’ included, that started out as tools primarily to serve the network planners, operations and engineering boffins in doing their job.Īmdocs will be quite aware of the current OSS market, and will be feeling some pain as the business benefits of their traditional, technical, OSS products no longer resonate with most telcos: There’s too many hops, and too many other dependencies, to get from deploying a new inventory platform to actually understanding customers and positively affecting their services.Īcquiring Actix makes more sense now. Actix developed a technical solution for analysing network data with the primary aim of identifying the impact on customers. So in line with this industry Zeitgeist, Actix isn’t just a mobile service assurance tool It is a “geo-located customer experience analytics”.Īgain, I take this at face value. The actual business of selling stuff lies with BSS, so OSS products in the last few years have been promoted as improving ‘customer experience’, directly contributing to retaining happy customers, providing services that can be sold to said happy customers and indirectly leading them to tell their friends that they should buy your communication products too.
Cost-reduction and efficiency alone don’t cut it anymore. The current market means you can only sell OSS/BSS products if they are revenue generating. In the press release Amdocs states that the acquisition, “…expands Amdocs’ customer experience portfolio further into the network domain to manage customer experience…” Why would Amdocs buy-in to SA, a niche their OSS suite has historically had little success with?Īt the start of September, Amdocs announced their intention to acquire Actix for $120m in cash. Scratch beneath the marketing veneer: Actix is essentially a service assurance platform for mobile.
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